In 2020, the Ukrainian company USPA FRUIT started the first deliveries of Ukrainian fruits to the markets of Africa, opening the market of Liberia. Year after USPA Fruit became a leader with export of the apples from Ukraine to African continent.
Focusing on Africa, during the 2020/21 marketing year, USPA FRUIT significantly expanded the geography of fresh Ukrainian fruit supplies through new markets in Africa. In particular, Ukrainian fruits from USPA FRUIT began to be consumed in the following African countries: Ethiopia, Djibouti, Mauritania, Sierra Leone, Congo, Sao Tome and Principe, Burkina Faso, Ghana, Sudan, Liberia.
It is worth to emphesize that Ukrainian fruits have not been supplied to Burkina Faso, Djibouti, Congo, Mauritania, Sao Tome and Principe, Sudan and Sierra Leone before and USPA FRUIT made their first successful deliveries from Ukraine.
Despite the global COVID-19 pandemic, the Ukrainian company did not abandon its plans to conquer the African continent and successfully began a systematic supply of Ukrainian fruits to African markets. Exactly fresh apples were the first Ukrainian fruits to enter the African market, however USPA Fruit is gradually expanding its range with other fruits and berries grown in Ukraine.
“It is very important for us that Ukrainian fruits from USPA FRUIT can be consumed on all continents and in most countries of the world, because the best marketing is the presence of goods on supermarket shelves and markets. The excellent quality of fruits from USPA FRUIT allows more and more people in the world to get acquainted with Ukraine and delicious Ukrainian products. We will continue to expand actively on the African continent in the nearest seasons.
Despite the COVID-19 pandemic, USPA FRUIT became the only Ukrainian company to participate in Africa’s largest food show, Africa Food Show 2020 (AFS). USAID’s active support of USPA FRUIT’s trade expansion on the African continent as part of the Fruit Expansion program to region of the Middle East and Africa in 2020 helps us to gain such results», — said Volodymyr Gurzhiy, CEO of USPA FRUIT.
A systematic approach of working with customers, as well as a guarantee of high quality of Ukrainian fruits, allowed to agree the preliminary volume of supplies of Ukrainian fruits in the next 2021/22 marketing year and develop the existing results within Africa.
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